Branding is often misunderstood as simply crafting a logo. In reality, comprehensive branding involves creating an entire visual language for your business. This includes the choices you make regarding colors, typography, and imagery.

Each piece of clothing can tell a story, and you have the power to craft narratives through your apparel design. Think about how you can capture local legends, historical figures, or even regional cuisine through your fashion choices.

Raleigh-Durham, often called the Research Triangle, has become a haven for innovation and creativity. The area is home to numerous startups and established businesses, thanks in part to local universities like Duke and NC State, which contribute to a rich network of talent.